Search Engine Optimization is a critical component of marketing strategies in many industries, and it is quickly becoming a required element of high-tech marketing. Professionally executed technology SEO creates a multitude of benefits and opportunities and should be implemented as soon as possible – the longer you wait, the greater the investment required to catch up with your competition.
Search Engine Optimization, when properly implemented provides excellent B2B lead generation opportunities. The first step involves a comprehensive keyword analysis. We help your high-tech company analyze your business and determine your best prospects – and subsequently your best long tail keywords. What’s a long tail keyword you might ask? It’s a keyword phrase, three to five words in length.
When your tech prospects are looking to find a vendor, what will they type into Google? Let’s say they type in “Trade Show Mobile App” or “QuickBooks Backup Drive”. If so, where would your business want to appear? Clearly, you want to be on Google page one. This is called an organic SEO listing SERP (Search Engine Results Page). There are no pay per click fees (PPC) for these listings – they are based on relevance.
High quality SEO provides a competitive advantage for your company. When you are speaking with a prospect, you want to convey your professionalism and expertise. A great way to prove that you and your organization are the authority in your market is to ask Google. If you are proposing an automation software solution in Florida, ask your prospect to search Automation Software FL – and show them you come up first because you are the specialist.
There are many SEO solutions available in the marketplace: those which focus on local searches, those which specialize in platforms or technology, companies which promote link building and many more. When choosing your tech SEO provider, select a company who understands high-tech marketing. If your agency is thinking about tech search engine marketing or tech web marketing, ask them to demonstrate their rankings with their own keywords.
Some of our Tech SEO services include:
- Technology SEO
- Software SEO
- High-Tech SEO
- Tech SEO
- IT SEO
- On Page Optimization
- Off Page Optimization
- Backlinks & Directory Submissions